Inside the card is the coat of arms and a simple message: "Wishing you a very happy Christmas and all the best for the New Year, Prime Minister Julia Gillard and Tim Mathieson."
Ms Gillard's first Christmas card as PM is a departure from the happy family snaps sent by former PMs and still used by other senior MPs.
Kevin Rudd favoured a photo at The Lodge with wife Therese and pet dog Abby.
John Howard often used a full family photo with his three children, although in later years it was just him and wife Janette.
The same card with the photo by Celeste Brignac - minus the PM's greeting - is on sale at Oxfam shops.
"Money raised through the sale of Oxfam's Christmas cards supports the broad work of Oxfam Australia in combating poverty and injustice worldwide, including responding to emergencies and international program work," Oxfam director of trading Nadine Silverberg said, welcoming the PM's support.
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