NAIROBI, April 20, 2012 (CISA) -The Catholic Bishops in Kenya plan to undertake a major communication project between now and next year, which aims to improve effective communications and service in the Church.
Presenting a report during the launching of the Bishops’ Rapid Results Initiative (RRI) for 2012/2013 period on April 19, Executive Secretary for Social Communications and Managing Director of Waumini Communications Company, Mr David Omwoyo said this will involve media relations and visibility, the SMS (Short Message Services), revamping Catholic Media Projects and Trickling down the RRI to the dioceses.
Mr Omwoyo said the Church will undertake these communications projects under the banner: The Catholic Communications Campaign within the Church’s Media Apostolate Unit and under the national body of the Bishops, Kenya Episcopal Conference, KEC.
“The Bishops will pay attention to the communication needs of the Church with special attention to equipping its existing Communications centers, training of personnel within national and diocesan levels, equipping and modernizing its Communications offices, technologically, and building effective relations between the Church and the media on national and international levels,” emphasized Mr Omwoyo at a later telephone interview with CISA.
He added that on Sunday, May 20, 2012 during the marking of this year’s World Communications Day, the Church will launch the collection of signatures in all the 1977 Catholic parishes in the country.
“The aim is to get at least four million of the 10 million Catholics to subscribe to our bulk SMS service. Within that we will be able to speak to more than 4 million people every week,” explained Mr Omwoyo.
“We also need to set up 14 radio transmission sites to cover the whole country and a national TV station,” he added.